About Us
About Pehrayat: The Legacy We Weave
Pehrayat is a premium ethnic wear brand dedicated to honoring India’s rich cultural heritage. Rooted in Surat, Gujarat—the textile capital of India—we design elegant fashion for the modern woman. Our collections meet the highest standards of craftsmanship, ensuring every garment reflects both grace and quality.
Our Vision & Mission
We strive to be the most trusted name in Indian ethnic fashion. Our Vision is to curate timeless designs that celebrate our textile heritage globally. Meanwhile, our Mission is to connect customers directly with premium ethnic wear at honest prices, blending traditional artistry with contemporary style.
The Architects of Elegance
Pehrayat is the official consumer brand of our parent company, Vasu Pujya Cotton. Founded by Nikhil Jain and Suresh Jain, our organization leverages decades of fabric expertise. We use this deep knowledge to ensure that every thread we sell meets the expectations of our discerning customers.
Our Commitment to Transparency
We maintain full transparency to ensure a trustworthy shopping experience:
- Direct Quality: Every garment is inspected at our Surat facility before shipping.
- Physical Presence: We operate from a physical warehouse in Surat’s textile hub.
- Legal Authenticity: All operations are conducted under our registered name, Vasu Pujya Cotton.
Business Details for Verification:
- GSTIN: 24AAWPB6685N1ZW
- Warehouse: Shop No. 423, Shree Punjan Plaza, Parvat Patiya, Surat – 395010.
- Support: care@pehrayat.com | +91 6354785848