About Us

About Pehrayat: The Legacy We Weave

Pehrayat is a dedicated women's ethnic wear house rooted in Surat, Gujarat—the undisputed textile capital of India. We exist to honour India's rich cultural heritage while defining the grace of the modern woman. Our focus is on curating elegant ethnic fashion that meets the highest standards of style and quality. Every piece we select and design is crafted to deliver timeless elegance and unwavering confidence.

Our Vision & Mission

We are driven by one purpose: to be the most trusted name in Indian ethnic fashion.

Vision

To curate authentic, high-quality, and timeless designs that proudly celebrate our textile heritage and elevate the elegance of contemporary women across the globe.

Mission

To connect customers directly with premium ethnic wear at honest prices, ensuring every garment reflects a perfect blend of traditional craftsmanship and contemporary designs.

The Architects of Elegance

Pehrayat was founded by Nikhil Jain and Suresh Jain in Surat. Their deep roots in fabric expertise, design knowledge, and a customer-first philosophy led them to establish Pehrayat—a direct connection for customers seeking authentic and premium ethnic wear. Our operations are conducted under the registered business name Vasu Pujya Cotton.

Our operations are strategically rooted in the textile and craft hubs of Surat, a city whose vibrant history and tradition fuel the passion and precision behind every garment we select and bring to you.