About Us

About Us – Pehrayat

Who We Are

Pehrayat is a women’s ethnic wear brand proudly based in Surat, Gujarat — the heart of India’s textile industry. We specialize in creating elegant ethnic fashion that blends India’s rich cultural heritage with modern style. From suits and sarees to statement lehengas, every collection is designed to bring timeless grace and confidence to today’s woman.


Our Vision

To become a trusted name in women’s ethnic fashion by offering authentic, high-quality, and timeless designs that celebrate India’s rich textile heritage while embracing the elegance of modern women.


Our Mission

  • To deliver affordable yet premium ethnic wear directly to customers with transparency and trust.

  • To combine traditional craftsmanship with contemporary designs that fit every occasion.

  • To create fashion that reflects culture, confidence, and elegance in every piece.


Meet the Founders

Pehrayat was founded by Nikhil Jain and Suresh Jain in Surat, Gujarat — the heart of India’s textile industry. With deep roots in fabric, design, and customer experience, they started Pehrayat to connect customers directly with authentic ethnic wear.


Where We Work

We operate from offices in Surat and Jaipur, two cities known for their tradition, textiles, and craftsmanship.