Privacy policy

Welcome to Pehrayat (“we,” “our,” or “us”). At Pehrayat, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our services. By accessing or using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1 Personal Information We may collect personal information when you place an order, create an account, contact us, or interact with our site. This may include:

  • Name
  • Email address
  • Phone number
  • Shipping and billing addresses
  • Payment Information: All payments are processed securely via third-party providers. We use industry-standard encryption to ensure your data is transmitted safely; we do not store your raw card details on our servers.

1.2 Non-Personal Information We may automatically collect technical data such as:

  • IP address, browser type, and device details
  • Pages visited, time spent, referring website
  • Cookies and usage data

2. How We Use Your Information

We use the information we collect to:

  • Fulfill and deliver your orders.
  • Communicate with you regarding orders, support, or offers.
  • Improve our website, products, and user experience.
  • Detect and prevent fraud or security issues.
  • Run targeted marketing and advertising campaigns (with your consent).

3. Sharing of Information

We may share your information with:

  • Trusted third-party partners (e.g., payment gateways, delivery services, analytics tools, and ad networks).
  • Government or legal authorities, if required by law.
  • In the event of a merger, acquisition, or business transfer.
  • Note: We never sell your personal data.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and show you relevant advertising.

  • Necessary Cookies: Required for cart functionality and secure checkout.
  • Performance Cookies: Used for analytics and monitoring site usage.
  • Advertising Cookies: Used by platforms like Meta (Facebook & Instagram) and Google to show you relevant fashion trends.

5. Use of Meta (Facebook & Instagram) Business Tools

We use Meta tools, including the Meta Pixel and Conversions API, to understand activity on our site and deliver relevant ads. Data collected may include pages viewed, products added to cart, or purchases.

  • Purpose: To measure ad performance and build custom audiences for retargeting.
  • Opt-Out: Manage your ad preferences at www.aboutads.info/choices or via your Facebook Ad Settings.

6. Data Security

We implement reasonable technical and organizational safeguards, including SSL (Secure Sockets Layer) encryption, to protect your data during transmission. However, no online system is 100% secure, and we cannot guarantee absolute protection.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete your personal data.
  • Restrict or object to processing.
  • Opt-out of marketing: Every promotional email we send includes an "Unsubscribe" link.
  • To exercise these rights, contact us at care@pehrayat.com.

8. Policy Updates

We may update this Privacy Policy from time to time. Updates will be posted on this page. Continued use of our website constitutes acceptance of the updated policy.

9. Contact Us

Pehrayat

📍 1st Floor, 8/105, Viraj Bhumi, Madhav Baugh, Magob Road Madhav Baugh, Magob Road, Surat – 395010, Gujarat, India

📧 care@pehrayat.com
📞 +91 6354785848